Tag Archive: #Newsjacking

How to Find Hot Topics for Your Next Blog Post

The rallying cry heard all around the SEO and content marketing world is that “content is king.” But, generating…

Dario Zadro
August 10, 2020
Content Marketing

15 Ways Start-Ups Conquer PR & Media Relations

Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t…

Jay Leonard
June 18, 2019

Benefits of Newsjacking – A Case Study Into 2500% More Traffic

Over lunch on a Thursday I took twenty minutes to bang out a post about some breaking news in…

Jay Leonard
April 16, 2017

Newsjacker Vocabulary Must Include the Phrase ‘According To’

Positioning subject matter experts to tell a brand’s story in mainstream news outlets is a big part of the…

Jay Leonard
June 5, 2014

Create a Winning Twitter Presence

Twitter is a rich platform for social media marketing.  You can create engagement, boost your influence, promote your brand, and…

Jay Leonard
February 20, 2014

Game Day Real-Time Marketing (David Berkowitz Video)

  Two mega brands with logos closely associated with hats – Arby’s and Quaker – are the latest examples…

Connor Brooke
January 27, 2014

Newsjacking for Content

Creating new, engaging content is often an uphill battle for marketers. There are only so many “Top Five” lists…

Jay Leonard
January 24, 2014
Content Marketing

Newsjacking Pays During Government Shutdown

Those of us with fond childhood memories of spending time with word search puzzles will love this story. In…

Jay Leonard
October 16, 2013
Public Relations

4 Quick Tips for Cooking Up the Best Branded Content Around

It’s that time of week when I often like to post examples of my favorite pieces of branded content…

Connor Brooke
August 4, 2013
Content Marketing

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!