Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t…
Startups
Tag Archive: #Newsjacking
Over lunch on a Thursday I took twenty minutes to bang out a post about some breaking news in…
Blogging
Positioning subject matter experts to tell a brand’s story in mainstream news outlets is a big part of the…
Communications
Twitter is a rich platform for social media marketing. You can create engagement, boost your influence, promote your brand, and…
Twitter
Two mega brands with logos closely associated with hats – Arby’s and Quaker – are the latest examples…
Marketing
Creating new, engaging content is often an uphill battle for marketers. There are only so many “Top Five” lists…
Content Marketing
Those of us with fond childhood memories of spending time with word search puzzles will love this story. In…
Public Relations
It’s that time of week when I often like to post examples of my favorite pieces of branded content…
Content Marketing