Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought…
Strategy
Tag Archive: #Net Promoter Score
NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost…
Marketing
Do you know how satisfied your customers are? Are they willing to recommend you to their friends/colleagues? Whether you…
Customer Experience
“How can I get a greater response rate from my customer survey?” is a common question asked by customer…
Customer Experience
Resolving customer issues that are raised in your Net Promoter or customer satisfaction survey are fundamental to the overall…
Customer Experience
As a metric, Net Promoter is popular with customers because it is short and simple to understand. But simply…
Customer Experience
Every company has brand advocates, even those that sell to other businesses. Yes, I know. You think it’s just…
B2B Marketing
Over the past few years, I’ve been both an amused spectator and a willing participant in the performance versus…
Marketing
Good planning focuses resources on the key elements that drive product choice. If sales are dependent on patient requests,…
Marketing
Have you ever attended a short educational event only to receive a 45-question survey a few weeks after the…
Strategy