Tag Archive: #Native Advertising

It’s Time For The Advertising Industry To Help Fight ‘Fake News’

It’s a sad time for real news with “fake news” being crowned word of the year by dictionary publisher…

Jay Leonard
December 12, 2017
Native Advertising

10 Years On: How the iPhone Shifted a Whole Industry

Steve Jobs once said, “Every once in awhile a revolutionary product comes along that changes everything. Apple’s been very…

James Spillane
August 18, 2017
Mobile & Apps

5 Things To Know When Taking Your Company Global

Three months ago, and after much debate, my company, ADYOULIKE decided to make the move to the US. Expanding…

Jay Leonard
July 4, 2017
Strategy

How Micro-Influencers are Becoming Essential to Marketers

From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press…

Alan Draper
February 15, 2017
Native Advertising

The Advertising Industry Shouldn’t Fear AI, It Should Embrace It

AI has already caused much uproar in the technology world with many concerned with job loss and redundancy. However,…

Jay Leonard
January 30, 2017
Marketing

Digital Marketing Agency Offers Insider Look At Native Advertising

If your content marketing strategy is falling flat and newsletter sign-ups are dwindling, blame your behind-the-times internet marketing service.…

Jay Leonard
November 9, 2016
Native Advertising

The Business of Native Advertising: Emerging Trends, Media Landscape, and Disclosure

In my recent crusade to learn more about native advertising, I noticed that there is a lot of uncertainty…

Jay Leonard
October 21, 2016
Expert Interviews

The Future of Native Advertising in Content Marketing

The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with…

Jay Leonard
October 14, 2016
Native Advertising

Is Sponsored Content the Future of Advertising?

Native advertising: everybody’s doing it. It should come as no surprise that digital consumers dislike the medley of banners,…

Jay Leonard
October 4, 2016
Native Advertising

The Misconceptions, Benefits and Future of Native Advertising

Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that…

Alan Draper
September 20, 2016
Expert Interviews

Native Advertising and TV: How Networks Can Write Data-Driven Storylines

Marketers are hot on the topic of native advertising right now, especially when it comes to TV. Business Insider…

Jay Leonard
September 20, 2016
BrandViews / Affinio

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