Tag Archive: #narrative

Media Relations: Controlling the Narrative

When it comes to media and influencer relations, you know you need to relinquish some control of the narrative…

James Spillane
August 29, 2017
Public Relations

The Brand Narrative, Best Told by Your Employees and Customers

The brand, as the most important part of our business, we hold it tight. But, hold it too tight…

James Spillane
August 15, 2013

Crafting an Infographic Narrative

Infographics are used to display complex information in a way that is more readily understood, and many of the…

Jay Leonard
June 11, 2013

Three Storytelling Tips That Can Bring Content to Life

Stories draw people in. They can make an entire room sit in wide-eyed anticipation. Even energetic children gather enough…

Jay Leonard
March 18, 2013
Content Marketing

Why Today’s Executive Communicators Must Be “Keepers of the Flame”

A new era of executive communications is here, thankfully. Move over sound bite-spewing CEOS. Fragmented media compete for increasingly…

Jay Leonard
January 15, 2013

Creating A Core Marketing Story That Matters– It’s Much Bigger Than Your Company

Keeping marketing human means your core story is never about you, your technology, or your products and services. As…

Connor Brooke
January 3, 2013

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