Just like HAL 9000 from Kubrick’s masterpiece 2001: A Space Odyssey, Kodak—the once undisputed leader in its field—is now…
Social Selling
Tag Archive: #Mission statement
We live in a culture of mottos, statements to live by or sometimes to help you get by. Statements like,…
Strategy
Membership organizations often find themselves in a position in which they are called upon to do more with less.…
Strategy
The start of every new year brings with it thousands of resolutions for people who are trying to start…
Strategy
Branding is probably one of the most important aspects of starting and marketing any business. Yes, starting a business…
Branding
While lying in bed one night, I began thinking about how unhappy I was at work and how I’d…
Leadership
ABC’s Good Morning America host, Hoda Kotb, just published a book called 10 Years Later in which she tells…
Strategy
These days, many companies and organizations have a mission statement, which explains what the organization does, and what it…
Marketing
To be sure of hitting the target, shoot first and call whatever you hit “the target.” (Richard A McCullough,…
Loyalty Marketing