Tag Archive: #Mission statement

Startup Due Diligence Begins With Your Cofounder(s)

Deciding to start a business is a momentous decision. Any entrepreneur will tell you that in the early years…

Connor Brooke
May 15, 2019

Mission Critical: Is Your Mission Statement Hurting Your Organization?

Just like HAL 9000 from Kubrick’s masterpiece 2001: A Space Odyssey, Kodak—the once undisputed leader in its field—is now…

Connor Brooke
June 29, 2015
Social Selling

3 Reasons Why You Need a Personal Mission Statement

We live in a culture of mottos, statements to live by or sometimes to help you get by.  Statements like,…

Alan Draper
May 13, 2014

3 Ways to Develop a Strong Mission Statement

Membership organizations often find themselves in a position in which they are called upon to do more with less.…

Connor Brooke
March 17, 2014

State Your Business

The start of every new year brings with it thousands of resolutions for people who are trying to start…

Connor Brooke
January 8, 2014

Branding: Strumming the Heart Strings

Branding is probably one of the most important aspects of starting and marketing any business. Yes, starting a business…

Jay Leonard
September 9, 2013

Unhappy With Your Business? Create a Credo!

While lying in bed one night, I began thinking about how unhappy I was at work and how I’d…

Alan Draper
May 20, 2013

Your Vision Statement: What Do You See?

ABC’s Good Morning America host, Hoda Kotb, just published a book called 10 Years Later in which she tells…

Connor Brooke
March 26, 2013

How to Write a Great Mission Statement

These days, many companies and organizations have a mission statement, which explains what the organization does, and what it…

Jay Leonard
January 20, 2013

Shoot First, Target Later

To be sure of hitting the target, shoot first and call whatever you hit “the target.” (Richard A McCullough,…

Connor Brooke
March 19, 2012
Loyalty Marketing

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