Tag Archive: #messaging

Where Your Company’s Story Begins: The Messaging Framework

A messaging framework is where your company’s story begins. As such, creating the right messages for your company deserves…

Engelina Jaspers
January 6, 2021

The Appeal of a Call Deflection Strategy

When you think about “digital transformation” in the past few years, it probably comes to mind as a business…

Julien Rio
November 28, 2020
Customer Experience

The Flexibility of Messaging for Customer Service

Customer service of the highest quality and customer service of the same standard has now narrowed down to key…

Julien Rio
October 19, 2020
Customer Experience

3 Ways for SaaS Companies to Reduce Churn With Live Chat

Keeping churn rate to an absolute minimum is a priority for businesses in order to achieve and sustain growth.…

Jay Leonard
June 3, 2019
B2B Marketing

Leveraging Mobile to Meet Changing Consumer Expectations in 2019

The “smartphone revolution” has truly changed the way consumers interact with brands. From discover and search to purchases, the…

Alan Draper
December 10, 2018
Mobile & Apps

Bridging the Chasm: Who Do Your Customers Think You Are?

Your reputation is what people say about you when you’ve left the room. That begs the question – do…

Jay Leonard
August 23, 2018
Customer Experience

Efficient Sales Messaging Through Consistency and Motivation

The most basic question in the sales process is, “why should I buy this?”. The best sales reps have…

Jay Leonard
July 7, 2018
Sales Management

Content Marketing for Non-Profits: 3 Principles

In a world with enough content to allow any one person to choose the facts that they want, maintaining…

James Spillane
April 18, 2018
Non-Profit Marketing

The Future of Bots, Messaging, and AI

We live in a technology-driven society, and successful organizations need to provide customers with innovative products and features that…

Jay Leonard
September 25, 2017
Business Innovation

Sending Effective Outreach to Busy Strangers

There are a million reasons why you might want to email or message a stranger on the internet. For…

Jay Leonard
December 20, 2016

Should You Choose Facebook Messenger As Your Chatbot Platform?

Evaluating the pros & cons of the Facebook Messenger bot platform as part of your business’ chatbot strategy So,…

Jay Leonard
December 15, 2016

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