Tag Archive: #media monitoring – Page 3

The Fallacy of the Public Relations Services Triple Play

Your local cable company has probably offered you a “triple play” package that combines phone, internet and television services. They…

Connor Brooke
October 6, 2017
Public Relations

New Research Reveals Better Ways to Debunk Fake News

We’re suffering a deluge of fake news, rumors and misinformation. Michelle Obama is filing for divorce. Monica Lewinsky was found…

Jay Leonard
September 25, 2017
Public Relations

11 Questions to Ask Media Monitoring & Measurement Vendors

The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized…

James Spillane
June 29, 2017
Strategy

Why PR Should Help Restore Public Trust in the Media and How It Can Do It

Public trust in the media has clearly fallen to new lows. PR can and should help restore that trust. Numerous…

Jay Leonard
March 8, 2017
Public Relations

12 Must-Have Features in a Robust Media Measurement Dashboard

Monitoring and measuring news and social media has transitioned from a nice-to-have to a must-have in public relations, marketing, product…

Alan Draper
February 22, 2017
Public Relations

Combatting Fake News: The Critical Role PR Must Play

As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions…

Connor Brooke
January 16, 2017
Public Relations

The Most Common PR Mistakes to Avoid

We all make mistakes. Some mistakes are more egregious than others. Most errors endemic to PR can be avoided pretty…

Jay Leonard
May 1, 2016
Public Relations

The Importance of TV News Monitoring – and How to Do It

Despite the gains of online news, television remains the most popular source for news. Although 16% of Americans now say…

Connor Brooke
March 3, 2016
Public Relations

Will PR Measurement Become Mainstream?

The International Association for Measurement and Evaluation of Communication (AMEC) has just vowed to “make measurement mainstream.” Stuart Smith, global…

Jay Leonard
June 12, 2015
Public Relations

Social Media Monitoring to Assess Corporate Threats

As police departments around the country monitor social media more aggressively as a result of the murder of two New…

Jay Leonard
January 4, 2015
Social Media

Why the PR Community Should Abolish Long-Term Media Monitoring Contracts

Every month, I talk with PR professionals who are unhappy with their media monitoring service. They want to switch —…

Jay Leonard
October 9, 2014
Public Relations

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