Tag Archive: #media monitoring – Page 2

How PR & Marketing Work Better Together

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination…

Jay Leonard
January 16, 2019

10 Tips to Prepare for Successful Media Interviews

Although business executives and subject matter experts have extensive knowledge about their particular companies and subjects, they may not be…

James Spillane
November 7, 2018
Public Relations

10 Important Trends in PR Measurement & Analytics

Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years.…

William Comcowich
October 24, 2018
Public Relations

5 Essential PR Metrics to Measure Earned Media

PR has traditionally struggled to measure its results and quantify its contribution to well-defined business objectives. PR measurement experts decry…

James Spillane
October 8, 2018
Public Relations

How Nonprofits Can Glean Greater Value from Social Media Measurement

Nonprofits face increasing pressure to prove how their efforts make an impact. Donors, including grantors and foundations, want to know…

Connor Brooke
September 28, 2018
Non-Profit Marketing

Impressions: The Lethal PR Measurement Trap

Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As…

Jay Leonard
August 10, 2018
Public Relations

Why Businesses Need to Monitor Fake News Sites

Businesses and celebrities have been under growing attack from websites that publish fake news. Every day, unscrupulous characters publish hundreds…

James Spillane
July 18, 2018
Crisis Management

7 Tips to Assure Clean Data for PR Measurement

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to…

Jay Leonard
May 9, 2018
Public Relations

6 Keys to a Blissful Marriage Between PR & Marketing

In the old days PR handled media relations. Marketing oversaw advertising, promotional materials and gathering customer information through surveys and…

Jay Leonard
April 30, 2018
Public Relations

New PR Crisis Playbook Needed for Today’s Changed Media Landscape

Although long-held PR crisis management recommendations generally remain valid, they require extensive revision, many crisis communications experts argue. The long-standing…

Jay Leonard
April 26, 2018
Public Relations

5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service

Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and…

Alan Draper
December 8, 2017
Digital Marketing

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