Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges…
Public Relations
Tag Archive: #media monitoring
Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may…
Public Relations
As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19,…
Public Relations
Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR…
Public Relations
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies…
Public Relations
Businesses and others trying to refute fake news and misinformation face a quandary. When rebutting a falsehood, they worry…
Communications
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of…
Public Relations
Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing…
Public Relations
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches,…
Public Relations
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not…
Public Relations