Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may…
Public Relations
Tag Archive: #media measurement
As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19,…
Public Relations
Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR…
Public Relations
Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate…
Public Relations
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies…
Public Relations
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t…
Startups
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches,…
Public Relations
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not…
Public Relations
Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of…
Marketing
Although business executives and subject matter experts have extensive knowledge about their particular companies and subjects, they may not…
Public Relations