Tag Archive: #media measurement

9 Tips for Successful Virtual Press Conferences

Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges…

William Comcowich
September 2, 2020
Public Relations

10 Questions to Ask When Planning a Press Release

Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may…

William Comcowich
July 20, 2020
Public Relations

PR Double Downs on Coronavirus Communications Efforts

As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19,…

William Comcowich
April 1, 2020
Public Relations

How to Measure the Value of Press Releases

Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR…

William Comcowich
February 14, 2020
Public Relations

11 Keys to Creating PR & Marketing Presentations that Win C-Suite Backing

Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate…

William Comcowich
January 6, 2020
Public Relations

4 Key PR Measurement Trends to Expect in 2020

2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies…

Jay Leonard
December 17, 2019
Public Relations

15 Ways Start-Ups Conquer PR & Media Relations

Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t…

Jay Leonard
June 18, 2019

How to Prepare for the Inevitable PR Crisis

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches,…

Alan Draper
April 25, 2019
Public Relations

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them

Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not…

Connor Brooke
January 30, 2019
Public Relations

How PR & Marketing Work Better Together

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of…

Jay Leonard
January 16, 2019

10 Tips to Prepare for Successful Media Interviews

Although business executives and subject matter experts have extensive knowledge about their particular companies and subjects, they may not…

James Spillane
November 7, 2018
Public Relations

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