Tag Archive: #media

How Covid-19 Reset the Playing Field For All Segments of Media

When the pandemic started last year, many predicted from the beginning that media and entertainment would be affected in…

Steve Sobel
September 23, 2021
Business Innovation

How PR Helps You to Achieve Your Business Goals

Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you.…

Katerina Antonova
July 22, 2021
Public Relations

5 Reasons to Put Your Money Into PR vs. Advertising

As a small business owner, an entrepreneur, the new marketing manager at a thriving company, you may be wondering…

Cristy Brusoe
June 10, 2021
Public Relations

Comms Study: Politics is So Partisan ‘It’s Sucking Up all the Oxygen’ for Business

Nearly three-quarters of professional communicators say partisan politics has complicated communications for brands and businesses. That’s according to the…

Frank Strong
August 20, 2020
Public Relations

The 10-Year Publisher Throwback

A Look Back at the Past Decade of Online Magazine Evolution, and Where Magazines Stand in an Age of…

Alan Draper
December 19, 2018
Digital Marketing

5 Amazing Online Newsrooms [2018]

It has never been more critical for an organization to actively manage its news. Relying on newswires, PR agencies…

Connor Brooke
November 8, 2018
Public Relations

Press Releases: 7 Reasons Why They Matter

With so many different ways to get a message out, it can sometimes seem like crafting a press release…

Alan Draper
November 2, 2018
Public Relations

3 Ways You Can Help Journalists Find Your News

Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”.…

James Spillane
September 25, 2018

Media Strategy 101: Key Objectives Your Small Business Should Focus On

When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all,…

Jay Leonard
July 30, 2018
Public Relations

What is a Satellite Media Tour and Should Your Brand Do it?

A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or…

Alan Draper
April 16, 2018
Public Relations

3 Key Spin Words and Why They Matter

Media outlets often use words and phrases that aren’t fact-based, objective or measurable. Instead, they’re inherently vague, subjective and…

Connor Brooke
January 18, 2018

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