Tag Archive: #measurement

Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent…

PR has traditionally struggled to measure its results and quantify its contribution to well-defined business objectives. PR measurement experts…

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…

Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial.…

PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel…

Inadequate measurement has traditionally plagued public relations. However, PR has been adapting. More PR pros have been mastering measurement…

PR measurement requires selecting appropriate metrics, but sometimes you need to do the opposite and eliminate unsuitable metrics. As…

Jawbone, maker of a fitness tracking wristband, has crashed, and rival Fitbit is struggling, with current market valuation one-ninth…

PR and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination…

If someone subscribes to your content, what do you think happens to the chances of that person becoming a…