Tag Archive: #MarTech – Page 3

Operations and Technology: Fusing the Future of Marketing

All elements of business strategy are becoming increasingly digitised and marketing has been revolutionised by the extensive range of marketing…

Alan Draper
March 24, 2017
Marketing

Digital Transformation Starts and Ends With Your Customer

Digital transformation is something companies have been talking about for decades now. How to bring their company into the ‘digital’…

Connor Brooke
December 1, 2016
Expert Interviews

No Marketing Please, I’m a Developer

An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite…

Jay Leonard
November 12, 2016
Integrated Marketing

The 3 Things That Matter in Account-Based Marketing: The Executive Perspective

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut…

James Spillane
October 28, 2016
Marketing

Looking to Attract Investors? Here’s Why You Should Ditch Ad Tech for Martech

Combined capabilities could be the secret to beating ad blockers and increasing revenue. Over the last 15 years, reliance on…

Jay Leonard
October 10, 2016
Marketing

MarTech Health Checkup: Think Evolution, Not Revolution

Shiny Object Syndrome…an increasingly common ailment in the tech-dependent marketing world. It often happens when we get distracted by the…

Connor Brooke
July 16, 2016
Marketing

A Great Customer Experience is More Than Just Great Customer Service

We’ve heard it all before. “The customer is king” “Our greatest asset is our customers” “Make a customer, not a…

Connor Brooke
June 1, 2016
Customer Experience

6 Different Ways to Organize Your Marketing Stack

When it comes to organizing your marketing technology stack, there’s no “one size fits all” approach. Each company has different…

Jay Leonard
May 5, 2016
Marketing

Do You Know The Four Pillars Of Omnichannel Marketing?

By now the term omnichannel marketing isn’t breaking news to any marketer. Every publication, blog, industry event, and Twitter influencer…

Jay Leonard
April 27, 2016
Marketing

Interview with Rich Vancil: Group VP, Executive Advisory of IDC

I have known Rich Vancil, the Group VP, Executive Advisory of IDC, for nearly 30 years. As the founder of…

Jay Leonard
April 19, 2016
Expert Interviews

What Is A Marketing Technology Stack?

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that…

Jay Leonard
April 15, 2016
Marketing

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