Tag Archive: #MarTech – Page 2

With Endless Brands Under One Umbrella, Media Companies Turn to Presentation Management

Media companies are merging, converging and there are now myriad properties and distinct brands operating under one company. Disney Media…

Connor Brooke
June 13, 2019

Best Practices for Starting a Successful Marketing Project

Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am…

Connor Brooke
March 1, 2019

Presentations a Bore? Motivate your Audience by Telling a Story through PowerPoint

Since the dawn of civilization, human beings have communicated and organized their societies around stories. Think of the stories in…

James Spillane
February 18, 2019
B2B Marketing

5 Differentiators to Look For in a Consolidated ESP Marketplace

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of…

James Spillane
January 16, 2019
Digital Marketing

The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing

Marketers’ most common fear about GDPR is their decreased ability to target consumers. GDPR raises the bar for acquiring permission…

Connor Brooke
September 17, 2018

A Closer Look at 3 Popular Artificial Intelligence Technologies and How They’re Used

From robotic process automation to machine learning algorithms, many of today’s most influential companies are deploying artificial intelligence (AI) technologies…

Connor Brooke
June 6, 2018

6 Martech Innovations That Will Help You Crush It in 2018

2017 was definitely the year of MarTech. Thousands of new startups who joined the marketing technologies landscape are pointing on…

Alan Draper
December 13, 2017
B2B Marketing

What’s In Your ‘Stack?’ It’s Not Just MarTech Driving Business Today

Let’s face it -- technology underpins everything we do in business today. Each year, Scott Brinker, editor of ChiefMarTec.com, releases…

James Spillane
June 19, 2017
Tech & Gadgets

6 Key Things to Consider If Your Marketing Automation Is Not Producing

With more than two hundred marketing automation solutions on the market, you would think that choosing a solution would be…

Jay Leonard
June 8, 2017
Marketing Automation

Why It’s Totally OK to Have 5000 Companies Squeeze Into the Martech Space

Once a year, Scott Brinkler of ChiefMartec releases the supergraphic of Martech landscape. This year, the companies in the list…

Jay Leonard
May 16, 2017

How MarTech Leaders Drive Revenue and Plan for the Future [Infographic]

In conjunction with Scott Brinker of Chiefmartec.com, Lenati recently interviewed marketing executives from companies of all sizes in all stages…

Jay Leonard
April 3, 2017

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