67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That…
Digital Marketing
Tag Archive: #martech stack
Wouldn’t it be amazing if every customer behaviour could be neatly converted into a metric and tracked, if each…
B2B Marketing
The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase…
Digital Marketing
With more than two hundred marketing automation solutions on the market, you would think that choosing a solution would…
Marketing Automation
In my last post, I discussed the frustration marketers face when trying to make disparate technologies play well together.…
Marketing Automation