Tag Archive: #martech stack

Top 10 Tools to Have in Your Marketing Tech Stack in 2022

There was a time when marketers had very few choices in automation. It was a challenging time. In a…

Mitul Makadia
December 23, 2021

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That…

Michael Brito
December 23, 2021
Digital Marketing

The Obsession With MarTech Has Gotten Out of Hand

Wouldn’t it be amazing if every customer behaviour could be neatly converted into a metric and tracked, if each…

Jason Ball
October 13, 2021
B2B Marketing

5 Differentiators to Look For in a Consolidated ESP Marketplace

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase…

James Spillane
January 16, 2019
Digital Marketing

6 Key Things to Consider If Your Marketing Automation Is Not Producing

With more than two hundred marketing automation solutions on the market, you would think that choosing a solution would…

Jay Leonard
June 8, 2017
Marketing Automation

Why Does B2B Need a MarTech Hub to Move Forward?

In my last post, I discussed the frustration marketers face when trying to make disparate technologies play well together.…

Connor Brooke
March 10, 2017
Marketing Automation

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