Tag Archive: #MarTech

Top 10 Tools to Have in Your Marketing Tech Stack in 2022

There was a time when marketers had very few choices in automation. It was a challenging time. In a…

Mitul Makadia
December 23, 2021

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That…

Michael Brito
December 23, 2021
Digital Marketing

The Obsession With MarTech Has Gotten Out of Hand

Wouldn’t it be amazing if every customer behaviour could be neatly converted into a metric and tracked, if each…

Jason Ball
October 13, 2021
B2B Marketing

Here’s What to Do If Your Marketing Budget Has Plummeted

If your marketing budget is looking paltry, you’re not alone. Budgets have fallen to their lowest level in recent…

Jason Ball
August 23, 2021
B2B Marketing

Guide to Creating a Brand Management Strategy

What Is a Brand Management Strategy? A brand management strategy is closely tied to your brand and marketing strategies.…

Emilia Lehojarvi
February 10, 2021

The One Thing Robots Can’t (Yet) Replicate

The robots are here Not long ago, we stopped at gas stations to ask for directions when we were…

Engelina Jaspers
September 26, 2020
Marketing Automation

Understanding and Measuring Brand Growth

Brand growth is always an exciting prospect and a welcomed outcome. And when it’s happening, you’ll feel proud of…

Steve Habazin
February 7, 2020

PR & MarTech Tools – Keep the Humanity in Public Relations

“You can have all the tools in the world, but if you don’t genuinely believe in yourself, it’s useless.”…

Donna St. Jean Conti
January 16, 2020
Public Relations

Modernizing the Sales Funnel to Maximize Business Content

Funnels are used as guides. Mechanics use them to guide oil into your car while college kids use them…

Jay Leonard
September 5, 2019
B2B Marketing

Affiliate Marketing Efficiency: 4 Things Publishers Should Look For

Affiliate marketing, once eulogized, is experiencing a renaissance. This entrepreneurial marketing channel allows publishers to team up with advertisers…

Jay Leonard
August 14, 2019
Affiliate Marketing Category

Can AI Improve Marketing Agency Productivity?

All marketing agencies continuously strive to improve internal productivity. One way to do this is by utilizing technology to…

Alan Draper
June 13, 2019
Marketing Automation

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