Tag Archive: #Marketing technology – Page 5

Inspiring Innovation: A Conversation with Marketing Inventors

The best way to predict the future is to invent it. -- Alan Kay It’s possible the sentence above has…

Connor Brooke
August 26, 2013
Marketing

3 Things to Consider When Designing a Logo – #TheBeard

Welcome to the first installment of "90 Seconds of Design with The Beard,” a weekly video series featuring me, Spencer…

Alan Draper
August 25, 2013
Branding

Using ROI to Evaluate Marketing Technologies

The ROI of marketing technology has received a good bit of recent attention. Ralph Windsor wrote two articles on the…

Jay Leonard
July 30, 2013
Marketing

Moneyball: Lessons on Effective Inbound Marketing for Business

By now, a lot of people have seen the movie Moneyball staring Brad Pitt as Billy Beane, the General Manager…

James Spillane
June 11, 2013
Integrated Marketing

CMO-CIO Alignment: The New Competitive Advantage for B2B

Last week, Internet Week New York (IWNY), an annual festival celebrating internet business and culture, was held at the Metropolitan…

Alan Draper
May 28, 2013
B2B Marketing

Millennials Marketing to Millennials [VIDEO]

Millennials are one of the trickiest groups to market to. The Millennial generation is notoriously self-involved and impatient, and their…

Alan Draper
May 24, 2013
Digital Marketing

YouTube Paid Channels: What Do They Mean For Your Brand?

YouTube introduced a pilot program called YouTube Paid Channels. So far, about 50 paid channels have the ability to charge…

Jay Leonard
May 10, 2013
YouTube

How to Use Video Marketing To Get More Sales and Increase ROI

We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At…

Alan Draper
April 2, 2013
Digital Marketing

Should Video Marketing Be Your Next Move?

Yes! Video is one of the easiest pieces of content your business could create. Video marketing is entertaining, it's visual,…

James Spillane
March 29, 2013
Content Marketing

5 Digital Marketing Insights from a New Gartner Study

Gartner’s 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500…

Connor Brooke
March 27, 2013
Digital Marketing

How to Build Your Tech Cred as a Marketer

Scott Brinker, Chief Marketing Technologist and President and CTO at Ion Interactive spoke at the ITSMA conference in December on…

Jay Leonard
March 14, 2013
Marketing

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