Tag Archive: #Marketing technology – Page 4

It’s Time to Dust Off Your Testing Strategy: 7 Fresh Testing Ideas to Maximize Optimization

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut…

Connor Brooke
September 17, 2014
Online Marketing

The Digital Reality: How Technology has Transformed the New Business

Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.  Robert Plant recently wrote…

James Spillane
July 21, 2014
Digital Marketing

4 Marketing Lessons Learned from Game of Thrones

The June 15, season four finale of Game of Thrones has passed. As many news sources have reported, season four…

Jay Leonard
June 27, 2014
Marketing

8 Online Resources to Sharpen Your Marketing Technology Chops

A few weeks back I wrote how the influence of digital technology is fundamentally redefining the marketing function. It is…

Alan Draper
May 19, 2014
Tech & Gadgets

How to Transform Yourself into a Marketing Technologist

I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the…

Alan Draper
April 19, 2014
Digital Marketing

Who’ll Make Marketing Tech’s Big Dance?

In the spirit of good fun that the annual NCAA college tourney brings, I thought it would be fun to…

Connor Brooke
March 31, 2014
Marketing

Big Data May Not be for Everyone

January 15, 1999 is not a date that stands out in the annals of technology history but, it was on…

Connor Brooke
March 21, 2014
Big Data

5 Digital Marketing Myths

Frustrated with the state of your digital marketing program? Check out these 5 common misconceptions to make sure you're not…

Jay Leonard
February 25, 2014
Digital Marketing

Marketing Technology: A Key Asset for Success

“The aim of marketing is to know and understand the customer so well that the product or service fits him and…

James Spillane
December 11, 2013
B2B Marketing

Two Keys to More Effective Marketing in 2014 – Part 1

Two years ago this month, I published a post titled Five Ways to Improve Your Marketing in 2012. With the end…

Connor Brooke
December 3, 2013
B2B Marketing

3 Unconventional Ways to Generate Content [Video]

Happy Friday and welcome to the latest #MarketingTechMin! From dusk 'til dawn marketers find themselves swarmed with content, content, & more…

Jay Leonard
November 22, 2013
Content Marketing

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