Tag Archive: #Marketing technology – Page 3

10 Surprising Statistics About Marketing Technology

With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the…

James Spillane
May 20, 2016
Marketing Automation

3 Key Benefits for Digital Experience Platforms

Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital…

Alan Draper
May 17, 2016
Customer Experience

Brain Fitness and Big Bucks: How Cognitive Learning Leads to Higher Sales

Hal Becker says, if you want to keep your sales skills sharp, you need to hone the sales ax—the sales…

Jay Leonard
May 13, 2016
Sales Management

6 Different Ways to Organize Your Marketing Stack

When it comes to organizing your marketing technology stack, there’s no “one size fits all” approach. Each company has different…

Jay Leonard
May 5, 2016
Marketing

Enhance the Customer Experience Using Virtual Reality Technology

At the height of his comic strip’s popularity, Bill Watterson, the creator of Calvin and Hobbes,noted that “virtual reality has…

Connor Brooke
February 28, 2016
Customer Experience

2016 Planning: How Much Should You Budget For Content Marketing Software?

As content marketing matures, there are more and more reasons why you need content marketing software. TopRank - Lee Odden’s…

James Spillane
December 16, 2015
BrandViews / Scoop.it

Building A B2B Marketing Technology Stack

CMO’s and CIO’s must work closely to build a marketing technology stack. Scott Brinker’s 2015 Marketing Technology Landscape captures over…

Connor Brooke
March 28, 2015
B2B Marketing

What is Visitor to Lead Management?

74% of the buying decision is made in advance of the first sales call, 50% before an email address is…

Connor Brooke
February 21, 2015
Digital Marketing

Demand Gen: It’s More than Marketing Automation

Chief Marketing Officers (CMOs), marketing leaders and media executives will invest $39B in media in 2015 and billions more on…

James Spillane
February 13, 2015
B2B Marketing

Marketing Strategy and Programs First, Technology Second

Scott Brinker just released his brilliantly detailed research on the 2015 Marketing Technology Landscape. For 2015 the number of platforms,…

Connor Brooke
January 16, 2015
Marketing Automation

Partner Marketing: 3 Ways Partner Programs Grow Your Business

What better way to market - and grow - your business than to win partners? Partnerships open doors to networking,…

James Spillane
November 7, 2014
Marketing

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