Tag Archive: #Marketing technology – Page 2

Operations and Technology: Fusing the Future of Marketing

All elements of business strategy are becoming increasingly digitised and marketing has been revolutionised by the extensive range of marketing…

Alan Draper
March 24, 2017
Marketing

Why Does B2B Need a MarTech Hub to Move Forward?

In my last post, I discussed the frustration marketers face when trying to make disparate technologies play well together. And…

Connor Brooke
March 10, 2017
Marketing Automation

Artificial Intelligence Tools That Will Transform Your B2B Marketing Operations

When you think of artificial intelligence (AI), do you imagine Will Smith battling humanoid robots? Well, think again…did you know…

James Spillane
February 9, 2017
B2B Marketing

Rising to the Challenge: Emerging Trends for EMEA Marketers in 2017

Last year was a momentous one to say the least. Worldwide, we witnessed events like Brexit that will go down…

Alan Draper
January 20, 2017
B2B Marketing

Campaign Analytics Tracking – How Did We Get Here?

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in…

Connor Brooke
January 16, 2017
B2B Marketing

Marketing Data Analytics: What I’ve Learned

I’ve worked in digital media and marketing for almost two decades -- but I’ve only been on the data side…

Jay Leonard
December 15, 2016
B2B Marketing

Why Data Analyst Pushback is Good For Your Company

As a business executive you’ve got a lot to do--your responsibilities are many and varied, and it feels important for…

Connor Brooke
December 15, 2016
Big Data

Does Your Company Need a Full-Time Data Scientist?

Only a decade ago, if you told the CMO of an SME they would need a full-time data scientist to…

Jay Leonard
September 14, 2016
B2B Marketing

Are Pokemon Go Players Sharing More on Snapchat or Instagram?

Pokémon Go has recently become a huge social and cultural phenomenon among the younger generation (78% of players are millennial…

Connor Brooke
September 6, 2016
Marketing

Fixing Advertising Means Fixing the Metrics We Measure

The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It's hard to argue with that assertion, given…

Jay Leonard
July 11, 2016
Digital Marketing

Re-Thinking the National Sales Meeting

The national sales meeting is so ingrained in sales culture that its ROI is rarely questioned. Maybe it’s because it…

Connor Brooke
May 30, 2016
Sales Management

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