A playbook is not only an indispensable tool for sports teams, but also for winning in the game of…
Marketing
Tag Archive: #marketing planning
A messaging framework is where your company’s story begins. As such, creating the right messages for your company deserves…
Marketing
Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and…
Marketing
Modern marketing is complex. But it doesn’t have to be. Having worked across multiple industries from Consumer Packaged Goods…
Marketing
Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you…
Small Business
Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech…
Marketing
As the end of 2017 approaches, marketing leadership is tasked with budgeting and planning for the upcoming year. At…
Marketing
Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the…
Marketing
How far in advance do you plan your marketing initiatives? Months? Weeks? Or are you constantly getting your promotions…
Marketing
A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate…
Marketing