Tag Archive: #marketing planning

The 3 Foundations of a Successful Marketing Campaign

While it can be tempting to jump right in and launch your marketing campaign to the world without much…

Ben Hirons
June 9, 2021

Propelling Your Team to Victory: The Marketing Playbook

A playbook is not only an indispensable tool for sports teams, but also for winning in the game of…

Engelina Jaspers
January 20, 2021

Where Your Company’s Story Begins: The Messaging Framework

A messaging framework is where your company’s story begins. As such, creating the right messages for your company deserves…

Engelina Jaspers
January 6, 2021

Know What Problem You’re Solving: The Creative Brief

Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and…

Engelina Jaspers
December 15, 2020

6 Steps to Simply Build Your Annual Marketing Plan

Modern marketing is complex. But it doesn’t have to be. Having worked across multiple industries from Consumer Packaged Goods…

Kathy Oneto
November 4, 2020

101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively

Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you…

James Spillane
May 15, 2019
Small Business

Overwhelmed by Martech? Stay Close to Your Marketing Operations Roots

Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech…

Alan Draper
December 8, 2017

Brace Yourself, 2018 Marketing Planning Is Coming

As the end of 2017 approaches, marketing leadership is tasked with budgeting and planning for the upcoming year. At…

Connor Brooke
November 19, 2017

The 3 Things That Matter in Account-Based Marketing: The Executive Perspective

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the…

James Spillane
October 28, 2016

Why Smart Marketers Plan Ahead

How far in advance do you plan your marketing initiatives? Months? Weeks? Or are you constantly getting your promotions…

Jay Leonard
August 31, 2016

4 Core Elements Of A SMB Marketing Process

A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate…

James Spillane
January 30, 2015

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