Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively…
Tag Archive: #marketing operations
It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate…
When you manage marketing campaigns and processes across a distributed organization, like a multi-location business or a franchise operation,…
Technology’s role in transforming marketing cannot be understated. Digital channels, automation and a multitude of platforms have helped expand…
When it comes to marketing operations, everything we do is driven by the need to collect and harness data.…
For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance…
Behind every sales team is a sales operations person doing what is necessary to keep them efficient, effective and…
You cannot drive a nail in with a screwdriver, you need a hammer. The screwdriver, however, can align the…
A number of recent studies, suggest that many CEO’s view marketers as lacking in business credibility. Why? Because marketers often…
You know it’s true. Marketing almost always sits in the most vulnerable position when it comes to budget cuts. …