Tag Archive: #Marketing Measurement – Page 3

Four Steps to Ensuring Your Strategy Achieves Results

The importance of good planning and execution seems obvious to most of us. A good strategy that is well executed…

Jay Leonard
February 18, 2014

What Sets Best-in-Class Marketers Apart? Marketing Performance Excellence

A number of recent studies, suggest that many CEO’s view marketers as lacking in business credibility. Why? Because marketers often fail…

Alan Draper
February 3, 2014
Marketing

How to Know if Your Marketing Strategy is Working

The foundation of all effective marketing efforts is a sound marketing strategy. Most marketing leaders feel fairly comfortable formulating strategy,…

Jay Leonard
November 19, 2013
Marketing

The Truth About Opportunities: Mind The Gap

There’s a big gap between early-stage opportunity performance when it comes to those opportunities generated from a marketing investment versus…

Jay Leonard
July 22, 2013

Why Marketers Need a Revenue Growth Theory

For the past several years, marketers have faced growing pressures to prove the value of their activities and programs. In…

Jay Leonard
July 2, 2013
B2B Marketing

Marketing Metrics Must Predict as Well as Describe

In a recent post at Marketo's B2B Marketing and Sales Blog, Jon Miller identified six categories of marketing metrics to…

Alan Draper
May 8, 2013
B2B Marketing

In Marketing, Measurability Doesn’t Necessarily Equal Effectiveness

I suspect that most of you have heard the story about the drunk man and the lamp post. One version…

Alan Draper
February 13, 2013
Marketing

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