Tag Archive: #Marketing Measurement – Page 2

The Fallacy of Awareness as a Public Relations Metric

Many business executives and public relations professionals cite “increase awareness” as a top PR objective. But awareness has become a…

Alan Draper
May 22, 2017
Public Relations

Why Google Analytics Can’t Measure Public Relations

Almost all organizations examine Google Analytics to judge results of their public relations, marketing and advertising efforts. At some point…

Jay Leonard
September 22, 2016
Public Relations

Are You Fumbling With Your Advertisements?

Let’s start with the facts. According to Advertising Age (2015), “Sports programming in 2014-15 generated $8.47 billion in sales for…

Jay Leonard
November 26, 2015
Marketing

Jargon Buster: Advanced Marketing Attribution Glossary for Marketers

Marketing has long been driven by art. Creativity was king in the era of Mad Men, when ads were guided by…

Jay Leonard
August 31, 2015
Marketing

We Need to Rethink Viewability and Attribution

Viewability and marketing attribution continue to be two big topics in 2015. Although they share some common ground, which is…

Connor Brooke
June 19, 2015
Marketing

Measuring Content Marketing’s ROI Through Marketing Attribution

The creation of thought leadership content in the form of white papers, bylined articles, newsletters, blogs, webinars, podcasts, videos, etc.,…

Jay Leonard
April 6, 2015
Content Marketing

Five Marketing Measurement Trends to Watch in 2015

With the explosion of marketing channels and resulting data, marketers face an increasingly complex challenge of delivering personalized, contextually relevant…

Jay Leonard
December 16, 2014
Marketing

3 Social Media Measurement Tips Marketers Need To Know

Despite an abundance of social media tools and services, marketers still struggle to determine which metrics best assess the value…

Connor Brooke
September 17, 2014
Social Media

The FYI on ROI for Marketing

If you are in a really large company with solid data gathering and a mature marketing analytics process, this might…

Jay Leonard
June 20, 2014
Marketing

Which Metrics to Measure

Discover which metrics to measure to increase the success of your next marketing campaign. There's a term in behavioural science:…

Jay Leonard
May 8, 2014
Business Intelligence

How Do You Stack Up Against the Best-in-Class?

For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance Measurement…

Alan Draper
April 22, 2014
Marketing

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