Tag Archive: #Marketing Measurement

Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites,…

Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent…

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…

Businesses are coming to recognize the benefits of integrating public relations, marketing and other communications functions. Silos for PR,…

PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics…

Share of voice reigns as a popular and valuable metric for measuring the effectiveness of an organization’s public relations.…

Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies.…

Trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to…

Inadequate measurement has traditionally plagued public relations. However, PR has been adapting. More PR pros have been mastering measurement…

We’ve all heard the saying “You can’t manage what you can’t measure.” But how true is it? Yes, business…