Tag Archive: #marketing and sales alignment

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…

Frank Strong
August 23, 2019
B2B Marketing

Advice for Marketers: How To Drive Growth (By Talking To Your Sales Team)

Over the past decade I’ve had the opportunity to work with Sales teams of all sizes. My formal degree…

Alan Draper
August 1, 2016
B2B Marketing

Improve Content Management to Close More Deals

The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what…

Connor Brooke
April 30, 2015

The Six C’s of a Customer-Centric Marketing and Sales Pipeline

Just like Sales, Marketing is responsible for managing a predictable, reliable demand generation pipeline with a plan that ultimately…

Connor Brooke
March 26, 2014

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