Tag Archive: #marketing agility

Propelling Your Team to Victory: The Marketing Playbook

A playbook is not only an indispensable tool for sports teams, but also for winning in the game of…

Engelina Jaspers
January 20, 2021
Marketing

Where Your Company’s Story Begins: The Messaging Framework

A messaging framework is where your company’s story begins. As such, creating the right messages for your company deserves…

Engelina Jaspers
January 6, 2021
Marketing

Know What Problem You’re Solving: The Creative Brief

Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and…

Engelina Jaspers
December 15, 2020
Marketing

What’s Needed Most: Stability or Agility?

Agility is often characterized as the ability to think, understand and move quickly and easily. Nimble. Alert. Graceful. Swift.…

Engelina Jaspers
November 23, 2020
Strategy

Strategies to Survive a Marketing Upheaval

Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the label, most…

Engelina Jaspers
November 4, 2020
Strategy

4 Signs a Marketing Reorganization is Coming and How to Prepare

I didn’t see THAT coming. I’m shocked! What just happened? Despite ample warning signs, most employees are still surprised…

Engelina Jaspers
October 21, 2020
Marketing

The One Thing Robots Can’t (Yet) Replicate

The robots are here Not long ago, we stopped at gas stations to ask for directions when we were…

Engelina Jaspers
September 26, 2020
Marketing Automation

6 Core Marketing Processes That Will Make Your Team More Agile

geralt | Pixabay Want to be a more agile marketer? Create more process. While it may seem counterintuitive, process…

Engelina Jaspers
September 15, 2020
Marketing

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