Tag Archive: #market research – Page 5

World Cup 2014 – Marketing Revenue Dissected

One of the most appealing aspects of the World Cup has always been the uncertainty. There’s no such thing as…

James Spillane
July 6, 2014
Infographics

Will Google Consumer Surveys Help or Hinder the Market Research Industry?

It’s easy, affordable and better yet – it’s accurate,’ Google announces proudly about its Consumer Surveys service, which invites people…

James Spillane
June 24, 2014
B2B Marketing

How to Beat Your Competitors at the Content Marketing Game

With football fever really ramping up this June, have you been making the most of the social uplift and looking…

Connor Brooke
June 12, 2014
Content Marketing

Marketing Information is Lost in Translation: How to Save Yourself & Rise Above the Competition

A recent report I came across this week shows that 76% of marketers do not use behavioral information in either…

James Spillane
May 20, 2014
Marketing

Stop Being Lazy: Get to Know Your Prospects and Target Your Marketing

As marketers, we’ve come to rely on technology to do the heavy lifting in sales. But no matter how many…

Jay Leonard
May 12, 2014
Online Marketing

Reputation and Trust: Do you Have Both?

One of the most frequent questions I get asked these days is about measuring equity and the relative importance of…

Connor Brooke
February 13, 2014
Branding

Here’s Why You Need To Do Market Research

It is often said that the most important factor in determining the success of your app is traction. Loosely defined,…

Connor Brooke
February 8, 2014
Marketing

Three Ways a Brand Can Encourage Clients and Customers to Join Its Survey Panel

Many brands recognise the importance of obtaining market insight in order to gain consumer opinion that can be used to…

Alan Draper
January 27, 2014
Marketing

Data: The Thread that Connects Consumers, Audiences and Customers

Industry chatter has recently centered on “the consumer journey” – the various stages on the path a person follows from…

James Spillane
January 8, 2014
Big Data

How Marketers are Failing to See Everything About Their Customers

As we get to the end of 2013, it is common for many of us to review what we have…

James Spillane
December 16, 2013
Consumer Marketing

Driving Innovation with Social Insights

With the ongoing expansion of social media most businesses, and particularly their Marketing teams, remain focused on the broadcast power…

Jay Leonard
December 9, 2013
Business Innovation

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