Tag Archive: #market research – Page 4

Learning Over Time – Why Repetition is Key in Market Research

In the last six months, has everything in your life remained unchanged? Unless you’re Bill Murray in Groundhog Day, odds…

Connor Brooke
January 30, 2016
Consumer Marketing

Top 10 Mistakes New Entrepreneurs Make

There are probably very few mistakes you can rattle off that an experienced entrepreneur hasn’t made. Name the mistake and…

Connor Brooke
December 7, 2015
Small Business

You Won’t Believe How One Travel Brand Became More Innovative

Market research has traditionally been conceived of as reaching out to consumers for information about their needs and preferences. Market…

Connor Brooke
October 21, 2015
Travel & Leisure

Why Marketers Lead Digital Business Transformation

One upon a time, at a typical enterprise organization anywhere in the world, all business technology procurement decisions were dictated…

Jay Leonard
September 21, 2015
Digital Marketing

3 Pillars of Consumer Fluency

I recently stumbled across a well-known quote from Intuit Founder Scott Cook that encapsulates the paradigm shift that businesses face…

Connor Brooke
June 27, 2015
Consumer Marketing

Market Research Fail: How New Coke Became the Worst Flub of All Time

If there was a summer camp for market researchers, it’d be the scary story counselors told around the campfire: The…

Jay Leonard
June 22, 2015
Consumer Marketing

Big Data and Customer Expectations

There’s no doubt that the average internet user has no idea exactly how much of their information is making its…

Jay Leonard
March 13, 2015
Big Data

10 of the Best Tools for Market Research

Market research has evolved almost beyond recognition over the last decade and today online marketing tools are more diverse than…

Connor Brooke
March 9, 2015
Marketing

A Quick Guide to Market Research and Analysis

In order to be successful in business, you need to understand your customers, as well as your competitors. Market research…

Jay Leonard
December 23, 2014
Marketing

Hitting the Bull’s-Eye on Your Target Markets

In order for your business to be successful, you need to do more than just understand your own personal brand.…

Connor Brooke
October 27, 2014
Marketing

A New Perspective on Business Intelligence to Achieve More Impact & Answers

Earlier this year I was invited to speak at the first Swiss Business Intelligence Day. It was an inspiring conference…

James Spillane
October 27, 2014
Business Intelligence

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