Tag Archive: #little data

Forget About Big Data says Forrester CMO [Podcast]

We talk a lot about big data on Marketing Superstars, but what do you do when your data is…

Jay Leonard
April 26, 2016

Forget Big Data – Get Your Little Data Right! (It’s Costing You Millions)

‘Big data’ is all the rage and perhaps rightly so. But are we getting the basics right in sales…

Connor Brooke
June 3, 2014
Big Data

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