Tag Archive: #lead nurturing – Page 5

Building a Simple and Effective Lead Qualification Framework

The essential starting point for building a tighter alignment and a more productive relationship between marketing and sales is developing…

Jay Leonard
March 11, 2014
B2B Marketing

Get Started With Marketing Automation

So what is marketing automation? As per The Definitive Guide to Marketing Automation by Marketo, marketing automation is the technology…

Jay Leonard
February 28, 2014
Marketing Automation

Is Your Lead Response Time Costing You Sales?

One of the most basic requirements for maximizing results from your lead generation efforts is responding to new lead inquiries…

Alan Draper
February 11, 2014
B2B Marketing

Lead Nurturing: How to Woo Your Prospects in Four Steps

Find out how lead nurturing can increase your conversion rates in 4 simple steps with this quick and handy guide.…

Connor Brooke
January 6, 2014

Send the Right Email at the Right Time

Getting the message right and delivering it at the right time can dramatically improve your marketing results. Making sure that…

Connor Brooke
November 6, 2013
Email Marketing

10 Reasons You Need a Lead Nurturing Strategy Now

One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz…

Alan Draper
October 15, 2013
Digital Marketing

Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)

You might think we’re exaggerating, but we’ll show you how easy it is to reach 13 or more touches just…

Alan Draper
October 11, 2013
Digital Marketing

B2B Marketing: Why Lead Nurturing Requires Agility and a Diverse Contact Strategy

Today’s B2B marketer wants more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase timeframes…

Jay Leonard
October 3, 2013
B2B Marketing

How to Make the “Cost of Delay” Visible to Your Prospects

Keeping prospects moving through the buying process is a perennial challenge for B2B marketing and sales professionals. I suspect that all…

Alan Draper
September 24, 2013
B2B Marketing

5 Things to Consider in Your Marketing Planning Process

As the final quarter of 2013 begins, you need to be thinking seriously about your marketing planning process for 2013…

Jay Leonard
September 17, 2013
B2B Marketing

The Difference Between Inbound and Outbound Marketing

As B2B lead generation professionals, our responsibility is to help clients generate the high quality, sales ready leads necessary to…

Connor Brooke
August 19, 2013
B2B Marketing

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