Tag Archive: #lead nurturing – Page 2

The Ultimate Guide to Converting Chats to Sales [Infographic]

If you only see live chat as a customer service channel, you’re looking at it all wrong. As it happens,…

Jay Leonard
October 25, 2016

Why B2B Marketers Should Care About “Casual Learning”

Much of the conversation in the B2B marketing world over the past several years has revolved around the emergence of…

Connor Brooke
September 13, 2016
B2B Marketing

How-to Develop a Killer Lead Nurturing Campaign

Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them…

Alan Draper
April 5, 2016

Build a Relationship, and the Sales Will Follow

Too many brands are obsessed with the bottom line. Just as consumers demand products and services when and where they…

Jay Leonard
March 28, 2016
Sales Management

Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey

Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don't. Lead…

Connor Brooke
March 20, 2016
Email Marketing

Drip Marketing, Email Marketing, and the Honeypot Approach

Marketing from the perspective of the organization is natural. How many press releases have you read that talk about the…

Connor Brooke
November 9, 2015
Marketing Automation

What is an Inbound Marketing Campaign?

According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message…

Connor Brooke
August 24, 2015
Inbound Marketing

How to Setup Workflows in HubSpot

You have worked so hard to generate high-quality leads that fit the description of your target audience; make sure you…

Connor Brooke
August 9, 2015
Email Marketing

Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford To Miss

It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing…

Connor Brooke
July 29, 2015
B2B Marketing

Turbo-Charged Lead Generation: BOFU Tips

You’ve turbo-charged your way to the bottom of the funnel, and the end is in sight. Your prospects are qualified,…

Jay Leonard
July 22, 2015
B2B Marketing

Is Predictive Lead Scoring the Next Big B2B Marketing Technology?

The pace of innovation in marketing technology over the past decade has been nothing short of breathtaking. In the B2B…

Jay Leonard
June 28, 2015
B2B Marketing

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