Tag Archive: #lead management – Page 3

Does Your Content Match Their Buyer Journey? Key Questions

What you need to know to make your content steer buyers to you An estimated 80% of business decision makers…

Connor Brooke
March 12, 2014
Content Marketing

Integrating Email Marketing Automation for Increased Sales

89% of business marketers across B2B as well as B2C rank email marketing as one of the top profitable marketing…

Jay Leonard
January 24, 2014
Marketing Automation

12 Time-Saving Tips For Trade Show Exhibitors

You’d like to do trade shows better. But you don’t have the time. But what if you could find more…

Connor Brooke
December 20, 2013

Two Keys to More Effective Marketing in 2014 – Part 1

Two years ago this month, I published a post titled Five Ways to Improve Your Marketing in 2012. With the end…

Connor Brooke
December 3, 2013
B2B Marketing

Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)

You might think we’re exaggerating, but we’ll show you how easy it is to reach 13 or more touches just…

Alan Draper
October 11, 2013
Digital Marketing

Rethinking the Value of BANT (It’s Not as Outdated as Some Suggest)

Last fall, I published a post titled Why BANT No Longer Works for Qualifying Leads. In that post, I argued rather strongly…

Jay Leonard
October 8, 2013
B2B Marketing

Is Big Data Going To Be The Secret Weapon For CRM?

It seems like cloud and big data are the only things that exist in today’s IT world. Anywhere you turn…

Alan Draper
May 4, 2013
Big Data

From Initiation to Graduation – CRM for Debt Settlement

Choosing the right Customer Relationship Management software can be very challenging, especially being in an industry as complicated as Debt…

Jay Leonard
April 29, 2013
Sales Management

An Effective Demand Creation Plan Requires Some Homework

Fire, Ready, Aim Committing the organization to develop a new offering takes time money and effort.  Unfortunately, building a sales…

Connor Brooke
January 2, 2013

15 Tips for Marketing Automation Success

This past Monday, Online Marketing Institute lead instructor Carlos Hidalgo taught the Marketing Automation Crash Course (if you missed it,…

Jay Leonard
June 15, 2012
B2B Marketing

Building Your Marketing “Circle of Life”

Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” –…

Connor Brooke
January 29, 2012

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