Tag Archive: #lead management – Page 2

The Complete Guide To Cleaning Up Your Marketing Automation Database

US companies believe that 32% of their data is inaccurate and as a result, 23% of their revenue goes down…

Connor Brooke
February 26, 2015
Marketing Automation

3 Reasons CRM Software Optimizes Your Lead Management

When it comes to marketing to your prospective customers, you don’t want to miss an opportunity to convert a lead…

Jay Leonard
February 23, 2015
Marketing

When and How to Hand-Off Leads to Your Sales Team

One of the most important steps in lead management is the lead hand-off: passing the lead from Marketing to Sales.…

Connor Brooke
January 26, 2015
B2B Marketing

“What Is The Cost Of A Lead?” Is The Wrong Question

One of the marketing questions I get the most in relation to lead generation is the following: "What is the…

Jay Leonard
January 24, 2015
B2B Marketing

What High-Performing Marketers are Planning for 2015

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that focus on…

Alan Draper
January 6, 2015
B2B Marketing

Customer Conversations Lasting Longer? You May Not Be Alone…

Apparently, customer service and sales conversations are lasting 16% longer than they used to. Is this a good thing? Is…

Jay Leonard
September 17, 2014
Customer Experience

Why Salespeople Shouldn’t Multitask

Do you think you’re good at multitasking? Oftentimes, the better you think you are, the worse you actually are. In…

Jay Leonard
August 3, 2014
Sales Management

Increase Marketing ROI with Inbound Marketing Automation

93% B2B buyers initiate their buying process through online search and out of these, 88% visitors land on your website…

Jay Leonard
May 26, 2014
Marketing Automation

How to Social Proof Your Website

Social proof your website and you will see the benefits, reaping sales and building trust in your brand – here’s…

James Spillane
April 29, 2014

Automated Campaigns Enjoy 200% Higher Conversion Rates

These hard facts will help tailor your digital marketing campaigns for increased conversions. Modern digital marketing is driven by data…

Alan Draper
April 8, 2014
Marketing Automation

Which Marketing Channel Should You Ditch in 2014?

The respective strengths of different marketing channels, and why greatest value lies in a multi-channel approach. Spending only on the…

Jay Leonard
April 8, 2014
Marketing

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