Tag Archive: #lead management

Lead Management – What It Is and How to Do It

Lead management is a systematic process for generating leads, qualifying them through the marketing funnel, thereby increasing conversions and…

Daniel Threlfall
December 13, 2020
Sales Management

Ultimate Guide to a Lead Distribution System

What is a lead distribution system? A lead distribution system is a business automation process that qualifies sales leads…

Daniel Threlfall
December 3, 2020
Sales Management

Manage Your Leads With Tags: 8 Benefits Worth Checking

Lead generation processes are evolving. Whether you are using manual forms, API integrations or retargeting, the one thing that…

James Spillane
September 6, 2019
Marketing Automation

Lead Management Best Practices for Fintech Firms

One might think that lead management for FinTech firms might seem to be a daunting exercise, but in reality,…

Alan Draper
August 1, 2018
Finance

5 Signs You Need Automated Marketing

Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold…

Jay Leonard
November 20, 2017
Marketing Automation

Lead Scoring: Effectively Narrowing a Funnel of Possibilities into a Pipeline of Opportunities

Many sales, marketing and business development representatives are often tasked with turning lists into leads. This means taking a…

Alan Draper
November 18, 2016
Marketing Automation

What Every Business Should Know About Automated Marketing and CRM

Customer relationship management (CRM) is the art and science of getting the most out of the interactions your business…

Jay Leonard
April 27, 2016
Marketing Automation

Lead Generation and The Golden Rule

My soapbox in the corner appears to be getting dusty, so let me drag it out and talk about…

Connor Brooke
January 20, 2016
B2B Marketing

There’s No Such Thing As “No Decision”

B2B companies that track the performance of their demand generation efforts often categorize the outcomes of potential deals as…

Alan Draper
September 21, 2015
B2B Marketing

25 Questions Every B2B Sales Professional Should Ask

Good sales professionals qualify leads early in the sales process so that they don’t waste time. Great sales professionals…

Alan Draper
August 19, 2015
Sales Management

Getting Leads? 4 Ways CRM Nurtures Your Sales Pipeline

Automating all of your sales processes so you can spend more time actually selling and nurturing customer relationships. Sounds…

James Spillane
April 15, 2015
Sales Management

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