Tag Archive: #language

4 Pitfalls of Localization Every Marketer Should Avoid

In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel…

Connor Brooke
April 3, 2018
Digital Marketing

That Sounds Wrong: 10 Sentences with Homophones

Almost immediately after I wrote my post on heteronyms – words spelled identically but with different meanings and pronunciations…

Connor Brooke
May 12, 2016
Communications

Your Words Define You (So Be Careful)

Language is a tricky, often touchy subject. From the very moment we learn how to talk, read and spell…

Connor Brooke
April 15, 2016
Communications

5 Things Global Companies Should Know About Language Translation Service Providers

When your company hires a translation service, your goal is to get an accurate translation of a document, interview,…

Jay Leonard
November 27, 2015
Communications

Looks Can Be Deceiving: 10 Sentences with Heteronyms

The local dump was so overflowing that it had to refuse refuse. If you’re like most people, that sentence…

Jay Leonard
August 27, 2015
Communications

Remember: Your Employees Are People Too

“Customers will never love a company until its employees love it first.” A bold statement and one of several…

Alan Draper
February 27, 2015
Human Resources

Attack of the Thesaurus

It is a truth universally acknowledged that when you try too hard to sound smart, you often end up…

James Spillane
January 22, 2015
Communications

Eight Tips to Writing More Compelling Stories

April 27th is National Storytelling Day. As captain of your corporate blog, how can you harness the power of…

Connor Brooke
April 24, 2014
Blogging

Less Is More: How to Write Clearer, More Concise Blog Posts

We’re frequently encouraged to simplify our lives by throwing out the things that take up space without contributing anything…

Jay Leonard
February 28, 2014
Blogging

Brand Videos and Language at the Olympics (Michael Smolens Video)

Alongside athletes from 88 nations gathering this week in Sochi, Russia, language translators are making the event consumable by…

Alan Draper
February 5, 2014
Communications

Is “Impactful” A Word? The Great Debate [+ 15 Impactful Synonyms]

The business world is rife with buzzwords that make a lot of noise without actually saying much. “You want…

Jay Leonard
January 30, 2014
Communications

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