Tag Archive: #Jim Lecinski

Consumers Take A Multi-Device Path To Purchase

Ok I have to come clean, the title of my post is a direct lift from a report/study from…

Alan Draper
December 6, 2012
Consumer Marketing

Anticipate What Consumers Need in Moments of Truth

Content marketing is becoming essential to supporting customers on their buying path. In “Winning the Zero Moment of Truth,”…

Connor Brooke
July 18, 2012
Consumer Marketing

For B2B Marketers, The Zero Moment Of Truth Is Also Mobile

Can I assume that at the very least you have heard of The Zero Moment of Truth? Ok, if…

James Spillane
June 6, 2012
B2B Marketing

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it.…

Alan Draper
December 15, 2011
B2B Marketing

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