The marketing and communications industry is charged to craft messages and strategies that will move consumers to act. The…
Communications
Tag Archive: #jargon
Buzzwords can suck. Whether we’re disrupting, gamifying, innovating, or growth hacking, we’re really just being annoying. Here’s the cherry:…
Content Marketing
Over the last decade, there has been an enormous shift in focus from product to customer. Whereas product quality…
Customer Experience
Toyo Ito once said, “architects have made architecture too complex”, and highlighted the need “to simplify it and use…
Cloud Computing
My mother phoned me yesterday just as I was wrapping up a team meeting in my New York office.…
Communications
The systematic action of saying you’re sorry and using a buzzword have totally opposite effects. Imagine you work at…
Customer Experience
We all have business jargon we love to hate, especially words and phrases that have become overused to the…
Leadership
I’ve written a lot about knowing your core purpose and telling that story in marketing. It’s your most important…
Marketing
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless…
Marketing
The way you communicate with your audience either creates or destroys value. And communicating doesn’t mean that you’re successfully…
Marketing