Tag Archive: #interactive content

Improving the B2B Customer Experience with Interactive Content

B2B loves to rely on specific types of content to engage buyers: case studies, white papers, and blog posts.…

Ashley Poynter
June 18, 2020
Content Marketing

Is Interactive Content the Future of Content Marketing? [Infographic]

The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers…

Connor Brooke
March 23, 2018
Infographics

Interactive Content Creation for Everyone

The phrase “interactive content” is probably not new to you. If it is, then here is a brief description:…

Connor Brooke
April 10, 2017
Content Marketing

Empathy and Interactivity – Forces that will Drive Content Marketing in 2017

Successful content marketing isn’t about getting leads or generating buzz; it’s about establishing a relationship with your customers. And…

Jay Leonard
February 7, 2017
Content Marketing

Top 5 Content Marketing Predictions for 2017

2016 is coming to a close and 2017 will be here before we know it. Predictions for marketing trends…

Connor Brooke
December 12, 2016
Content Marketing

How to Gather Insights and Leverage Data with Interactive Content

Many marketers include audience education and engagement as main reasons to look at interactive content for their marketing campaigns.…

James Spillane
October 27, 2016
Content Marketing

3 Ways B2B Marketers Can Put Interactive Content To Work

Interactive content (i.e., online assessments, calculators, and quizzes) helps B2B marketers shift from explaining to conversing. As my colleague…

Jay Leonard
October 25, 2016
BrandViews / Forrester

Growth Hacking with Interactive Content

What is Growth Hacking? According to wikipedia: Growth hacking is a process of rapid experimentation across marketing channels and…

Jay Leonard
October 18, 2016
Content Marketing

Interactive Content vs. Passive Content?

How good is your content? Or perhaps the appropriate question would be, how converting is your content? Because, if…

Jay Leonard
October 1, 2016
Content Marketing

The Case for Going Interactive With Your Content

Buzzfeed can lay claim to popularising a number of content forms, but none have proved to be quite as…

James Spillane
March 28, 2016
Content Marketing

Content Marketing Trends in 2015 – What We’ve Seen

“Content Marketing is all the Marketing that’s left. “~ Seth Godin We all know by now that content marketing…

Connor Brooke
November 15, 2015
Content Marketing

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