Tag Archive: #integrated marketing strategy

X Marks the Spot: Do You Know Where Your Business is Headed?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The quote…

Connor Brooke
March 25, 2016

Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More

In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the…

Connor Brooke
October 8, 2014
B2B Marketing

Integrated Marketing: 6 Quick Tips for Getting Started

Integrated marketing is one of the most important – and effective – ways for marketers to reach their target…

Connor Brooke
April 10, 2014
Integrated Marketing

Marketing Automation: Why You Need To Be Doing It

As digital marketing continues to evolve marketing automation isn’t simply a neat option. If you’re focused on ways to…

Connor Brooke
February 21, 2014
Marketing Automation

Random Acts of Content: Driving Better Results in B2B Content Marketing

As B2B marketers, we know that online content plays a critical role in B2B purchase decisions. In an increasingly…

Connor Brooke
July 16, 2013
Content Marketing

Critical Component of an Integrated Marketing Strategy [Video]

We talk about the importance of video as part of an integrated marketing strategy all the time. Some brands…

Jay Leonard
June 24, 2013
Digital Marketing

Moneyball: Lessons on Effective Inbound Marketing for Business

By now, a lot of people have seen the movie Moneyball staring Brad Pitt as Billy Beane, the General…

James Spillane
June 11, 2013
Integrated Marketing

Marrying Experiential Marketing with Social Media

Increasingly we are living in a digital world, social media and the internet is now so ingrained into our…

Jay Leonard
March 25, 2013
Social Media

More Proof That Television Advertising Is Alive And Well

Ok, ok, quiet down everyone. All those who have predicted the demise of television advertising raise your hand. You…

Alan Draper
March 19, 2013

7 Tips on Using Mobile Marketing to Promote Your Event

If you have an event coming up, mobile marketing is a must. It’s convenient, efficient, and connects you with…

Connor Brooke
March 14, 2013

Top 5 Brands Using Mobile Marketing Successfully

With more and more people turning to their mobile devices for information, the doors have been opened for brands…

Connor Brooke
March 11, 2013
Mobile & Apps

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