Tag Archive: #integrated marketing communications

5 Reasons Why You Need an Integrated Marketing Communications Strategy

Integrated marketing communications strategy. At first, it sounds like a mouthful, but did you know that it’s one of…

Connor Brooke
October 2, 2018
Integrated Marketing

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers

Yesterday was the Super Bowl post mortem. The day after. The day when we all share our collective thoughts on the…

Connor Brooke
February 4, 2014
Integrated Marketing

Your 8 Marketing Essentials for 2014

Over the past few weeks I’ve been in the US catching up with a few C³Centricity partners about marketing…

James Spillane
January 27, 2014
Marketing

Why Integrated Marketing Communications Is More Important Than Ever

I just may be the world’s biggest integrated marketing communications proponent. For years I have preached the need and importance for…

Connor Brooke
September 18, 2013
Marketing

The Facebook Problem: Why We Need To Re-Think Facebook Marketing

It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become…

James Spillane
April 6, 2013
Facebook

Integrate Marketing by Developing a Designer’s Eye

Design is based on a grid system. Even though, the framework is not visible to the naked eye, designers need…

Jay Leonard
March 19, 2013
Integrated Marketing

More Proof That Television Advertising Is Alive And Well

Ok, ok, quiet down everyone. All those who have predicted the demise of television advertising raise your hand. You…

Alan Draper
March 19, 2013
Marketing

How to Transition to SoLoMo: A 6-Step Guide for SMBs

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social,…

James Spillane
February 6, 2013
Online Marketing

Hey CMOs, It’s Time To Get Disruptive

Many moons ago I wrote an article entitled simply Are You Disruptive? In that piece I openly questioned if marketers or business owners,…

Jay Leonard
January 16, 2013
Marketing

When It Comes To Mobile Marketing, Integration Is Key

As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty…

Alan Draper
December 13, 2012
Mobile & Apps

Consumers Take A Multi-Device Path To Purchase

Ok I have to come clean, the title of my post is a direct lift from a report/study from…

Alan Draper
December 6, 2012
Consumer Marketing

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