Tag Archive: #integrated marketing

The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait.…

Every business will run into certain business challenges that are unique to their industry, market positioning, and personality. However,…

For me, the word “homework” conjures up college memories of late nights, vending machine meals and stress. Maybe this…

While it might seem like you can “just start doing social media,” in reality, as a business you should…

“…It’s worrying how many consumers feel misunderstood and [feel] that brands aren’t listening to them.” These are the thoughts…

There is a chasm between what customers are expecting in terms of personalization and what marketers are providing. According…

Too many companies are still struggling to achieve deep and high-value relationships with customers. As a result, churn, attrition,…

Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight…

As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the growth and development of…

It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials,…