Tag Archive: #integrated marketing

What is Integrated Marketing and Why Does it Matter?

Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is…

Kenny Tripura
July 23, 2021

5 Marketing Communications Strategies Corporations Can Adapt from Startups

The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait.…

Connor Brooke
July 6, 2017

6 Business Challenges That Can Be Solved With Great Marketing

Every business will run into certain business challenges that are unique to their industry, market positioning, and personality. However,…

Alan Draper
June 19, 2017

Lack of Preparation Kills Businesses: Why You Need To Do Your Homework

For me, the word “homework” conjures up college memories of late nights, vending machine meals and stress. Maybe this…

Jay Leonard
April 7, 2017
B2B Marketing

5 Simple Social Media Goals

While it might seem like you can “just start doing social media,” in reality, as a business you should…

Jay Leonard
January 17, 2017
Social Media

Don’t Let Irrelevant Messaging Cause Your Customers to Leave. Learn What ULTA Is Doing.

“…It’s worrying how many consumers feel misunderstood and [feel] that brands aren’t listening to them.” These are the thoughts…

Connor Brooke
December 12, 2016
Customer Experience

Are You Delivering Cross-Channel Personalization? Learn What Under Armour and Saks Are Doing Right

There is a chasm between what customers are expecting in terms of personalization and what marketers are providing. According…

James Spillane
November 15, 2016
Customer Experience

Is Your Brand Committed To A Personalized Customer Experience? (Part 1)

Too many companies are still struggling to achieve deep and high-value relationships with customers. As a result, churn, attrition,…

Jay Leonard
October 3, 2016
Customer Experience

Holiday Inn’s Ortiz Answers 4 Questions For Marketing Innovators

Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight…

Jay Leonard
September 27, 2016
Expert Interviews

Citi’s Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators

As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the growth and development of…

Jay Leonard
August 1, 2016
Expert Interviews

CMOs, Here’s Why You Should Care About Explicit Data

It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials,…

Connor Brooke
June 21, 2016

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