Tag Archive: #Influencers

65+ Influencer Marketing Statistics You Need to Know December 2023 – Where, Who & What is Targeted

Influencer marketing has emerged as a powerful strategy that revolutionizes how brands connect with their target audiences. With the…

Nicole Kolesnikov
July 7, 2023

Everything You Think You Know About Influencer Marketing is Wrong

Think you can continue to avoid influencer marketing? Think again! The Influencer Marketing Benchmark Report 2021, carried out by…

Brian Meert
May 24, 2021

Why You Should Add a Social Media Influencer Program to Your Marketing Toolkit

“Every human brain is both a broadcasting and receiving station for the vibration of thought.” — Napoleon Hill There…

Donna St. Jean Conti
April 21, 2021
Public Relations

What Is a Niche Influencer and When Should You Hire One?

Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Using an established…

Brian Meert
April 19, 2021
Digital Marketing

What Are CGI Influencers? They Don’t Have a Heartbeat, But They Have Million-Follower Communities on Instagram

Influencer marketing made a new turn. Today, you shouldn’t necessarily be a human to be a thought leader. Here…

Dana Kachan
April 1, 2021

6 Ways to Leverage Social Proof

Social proof makes your brand seem more credible by showing that others trust you. The more positive mentions there…

Brian Meert
January 12, 2021
Digital Marketing

Brand Advocacy – The Most Powerful Route to Market Growth

As marketing communications becomes even more competitive, it’s more difficult for brands to stand out. Many smart brand professionals…

Michael Gullan
March 4, 2020

Why Traditional Crisis Management Techniques Don’t Work With a Cyber Incident

Why traditional crisis management techniques don’t work with a cyber incident, and may even make things worse In a…

Bill Mew
January 15, 2020
Crisis Management

Top 5 Trends in Social Media Marketing for 2020

Another decade is ending and a new one begins. It’s time to stop marketing like it’s 2010 and step…

Jay Leonard
December 19, 2019
Social Media

5 Social Media Marketing Lessons from NASA

Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all…

Connor Brooke
October 15, 2019
Social Media

Solutions to Influencer Marketing Problems

More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the…

Jay Leonard
June 10, 2019

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