Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely…
Consumer Marketing
Tag Archive: #influencer identification
Influencer Marketing is one of the hottest marketing topics in 2016. For this, we wanted to release a new…
BrandViews / Affinio
Most businesses understand that engaging with influential people is a good way in which to amplify their messaging across…
Marketing
Though the general concept behind influencer marketing is nothing new, formalising an influencer marketing strategy within an organisation and…
Marketing
With influencers increasingly providing the gateway to consumers and decision makers for brands, more and more marketing and communications…
B2B Marketing