Tag Archive: #influencer identification

Crisis Management in a Socially Connected World

Public relations as we know it is changing. Until a few years back, PR teams would essentially focus on…

Jay Leonard
August 28, 2017
Crisis Management

How to Identify the Right Influencers for Your Retail Audience

  Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely…

Jay Leonard
July 13, 2016
Consumer Marketing

Top Influencers in Market Research: An Audience-First Approach to Influencer Identification

Influencer Marketing is one of the hottest marketing topics in 2016. For this, we wanted to release a new…

Jay Leonard
June 10, 2016
BrandViews / Affinio

Influence. Does it Really Matter?

Most businesses understand that engaging with influential people is a good way in which to amplify their messaging across…

Connor Brooke
February 12, 2014

6 Steps to Running a Successful Influencer Marketing Strategy

Though the general concept behind influencer marketing is nothing new, formalising an influencer marketing strategy within an organisation and…

Connor Brooke
November 19, 2013

How Can Marketers Identify and Engage With the Influencers That Matter Most to Their Brand?

With influencers increasingly providing the gateway to consumers and decision makers for brands, more and more marketing and communications…

Alan Draper
October 30, 2013
B2B Marketing

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