Tag Archive: #influence marketing

Major Content Marketing Trends For 2018

Content marketing is well on its way to continuing its momentum. Every year opens and the progression of content…

Jay Leonard
February 13, 2018
Content Marketing

7 Deadly Sins of Influencer Selection

In a recent Cision report, researchers found that “80 percent of influencers are pitched off-topic information,” which, reading between…

Jay Leonard
June 1, 2017
Marketing

How Oreo Dominated Social Media With The “Dunk Challenge”

Oreo recently reaped huge rewards when they got the public participating in a fun and trendy ad campaign on…

Jay Leonard
May 2, 2017
Marketing

10 Common Paid Facebook Advertising Mistakes Companies Make

Facebook has dominated the social network scene worldwide, which makes it no surprise that the platform has become a…

James Spillane
April 26, 2017
Digital Marketing

How Top Brands Like Coke and Lego Use Short Videos to Grow Their Brands and Impact Their Audiences

Short video content produced by brands and social media influencers is the fastest growing trend in marketing today. Short…

Connor Brooke
April 25, 2017
Marketing

7 Free Social Media Marketing Tools You Need To Start Using

To stay ahead of the curve on industry trends, it is crucial to analyze how your money is being…

Steven Tulman
April 21, 2017
Social Media

The Dark Side of Being A Social Media Influencer

Fame isn’t the only thing that comes with amassing a large audience as an influencer. Casual observers, and you…

James Spillane
December 8, 2016
BrandViews / Affinio

[Q&A]: Influence Marketing Best Practices, Data, and 2017 Predictions

Even though Influence Marketing is not new, marketers are still trying to determine which metrics matter. We interviewed Reb…

Connor Brooke
October 31, 2016
BrandViews / Affinio

Influencer Marketing – The Next Big Thing is Here [Infographic]

Back in the ’80s, when I was in high school, my friends and I got our style savvy from…

Connor Brooke
August 14, 2016
Infographics

Why Celebrity Endorsements Are Still Relevant and Choosing The Right Match

Britney Spears and Pepsi. Michael Jordan and Nike. Ellen DeGeneres and Cover Girl. David Beckham and Adidas. When the…

James Spillane
March 9, 2016
BrandViews / Affinio

Social Media Marketing: You Get What You Pay

Social media tends to get mixed reviews from marketers, largely because, vanity metrics aside, a lot of marketers still…

James Spillane
December 29, 2015
Social Media

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