Tag Archive: #incentives

Want Results? Reward Behavior

In another blog entry, I discussed the essential value of encouraging innovation on an organization-wide scale. To help achieve…

Jay Leonard
June 18, 2018

Sales and Discounts: Why Marketers Should Use Them Sparingly

Throughout our time in the marketing industry, whether on the professional side, or the academic side, the concept of…

Jay Leonard
November 30, 2016

How Working in Teams Builds Employee Engagement

Teamwork is an essential part of every work environment, and is only becoming more important as organizations move away…

Connor Brooke
April 15, 2016
Human Resources

4 Ways to Better Incentivize Your Sales Team

Companies this year are estimated to have spent more than $800 billion on sales incentive programs to motivate their…

Connor Brooke
November 24, 2015
Sales Management

How You Lost Your Engaged Employees…and How to Win Them Back

Every employee starts out wanting to perform well and become an active contributor to the company. However, as a…

Connor Brooke
November 8, 2015
Human Resources

Gamification for Channel Partners is the Future

Gamification, I have always found, is one of the best ways to drive results. The key is to encourage…

Alan Draper
May 3, 2015

Five Tips to Inspire Employees and Amplify Your Brand

After more than a decade of trying to figure out the ins and outs of social media, it’s pretty…

Alan Draper
April 30, 2014

Chapter 2 – Fines vs. Fees: What Money Can[‘t] Buy, Part 2

In the first post in this series, I chewed on the material from chapter 1 of Professor Michael Sandel’s book, What Money Can’t…

Connor Brooke
January 14, 2014

How to Create Winning Sales Incentives for Your Sales Team

Sales people by definition are numbers-driven. Sales is a profession where people feel motivated to meet or exceed their…

Jay Leonard
June 4, 2013
Sales Management

2 Unbendable Rules About Creating A Promotional Offer

Back in 2005, White Castle developed a promotion for one of its new products, the Roma Tomato Burger. Each…

Connor Brooke
November 15, 2012
Consumer Marketing

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