“Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom…
Strategy
Tag Archive: #expertise
The path to a good solution isn’t usually best travelled by many enthusiasts constantly sharing ideas. For a quick…
Leadership
Examples of personal branding are all around us, even on popular television shows, such as AMC’s The Walking Dead. …
Branding
When pursuing a personal branding strategy, one of the most powerful tools to consider is an active social media…
Social Media
Niche Publishing Is For a Tightly Defined Market Niche (sounds like nitche, not neech) publishing means publishing to a…
Books
Have you ever woken up and thought: “I have something valuable to say.” Or maybe: “Man, I wish more…
Content Marketing
It is easy to describe ourselves as working in “B2B.” If your primary form of business deals with other…
B2B Marketing