Tag Archive: #experience-based marketing

Can Experience-Centric Shopping Survive in a Post-COVID World?

Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years.…

David DeCorte
September 1, 2020
Strategy

Web Experience: Where’s the Creative? The Missing Link in Customer Experience

In our dis­cus­sion around mar­ket­ing and its part­ners, we typ­i­cally only men­tion the mar­keters and IT pro­fes­sion­als. But that’s…

James Spillane
May 5, 2014
Customer Experience

Chasing Presence Across Blurred Lines

What does it take to attract and retain cus­tomers? For brands to be com­pelling, they need to become part…

Jay Leonard
April 24, 2014
Customer Experience

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