Tag Archive: #ethics

Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted

Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock…

Mark Armstrong
April 26, 2021
Digital Marketing

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both…

Christine Alemany
November 11, 2020

Why Ethics is Such an Important Part of Reputation Management

Business is pretty much impossible without trust existing on both sides of the equation. One of the surest ways…

Brook Zimmatore
October 12, 2020
Public Relations

Why Traditional Crisis Management Techniques Don’t Work With a Cyber Incident

Why traditional crisis management techniques don’t work with a cyber incident, and may even make things worse In a…

Bill Mew
January 15, 2020
Crisis Management

Influencer Marketing and Crisis Management: Perfect Combination in a Storm – 7 Facts to Consider

What do Influencer Marketing and Crisis Management have in common? Not a lot. Crisis Management is as old as…

Jay Leonard
December 7, 2018
Crisis Management

Teflon Hearts & Velcro Values: What to Remember and What to Forget

One of the keys to living the life we dream of is not allowing certain things to stick to…

Connor Brooke
May 23, 2018

Don’t Confuse Persuasion and Manipulation — Your Customers Won’t Like It

The furore surrounding Cambridge Analytica and its alleged misuse of personal Facebook profile data has created headlines around the…

Connor Brooke
May 10, 2018
Consumer Marketing

GDPR: Old Habits Die Hard…

With the clock ticking, time to take GDPR seriously and put “consumers and citizens first” GDPR has been a…

Alan Draper
January 22, 2018

Leadership for the Future: Ethics and Leadership in a Tech World

When it comes to ethics in the tech world we have two big topics to discuss. The first is…

Connor Brooke
July 25, 2016

7 Fundamental Ethics of Social Media Marketing

Business ethics are essential component of any business strategy. Particularly, if we discuss the outbound communications like marketing and…

Connor Brooke
June 14, 2016
Social Media

Better Business Starts With a Company Code: Here’s How to Write One

“The time is always right to do what is right.” – Martin Luther King, Jr. Nearly everyone starts a…

Jay Leonard
June 8, 2016

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