Tag Archive: #Edelman

Thought Leadership Has a Tangible Impact on B2B Revenue [Study]

Marketing may underestimate the impact of thought leadership on revenue, according to a comprehensive study – How Thought Leadership…

Frank Strong
January 18, 2018
B2B Marketing

Four Ways That Being In Public Relations Is Like Being a Backup Singer

When I first watched the 2013 documentary “20 Feet From Stardom” I was captivated by the storytelling, the history,…

Connor Brooke
February 20, 2015
Public Relations

Social Brand or Business?

What’s the difference between a social brand and a social businesses? Orientation. If your social activity is all customer…

Alan Draper
December 19, 2011
Social Media

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